MHR has entered into a new strategic partnership with HXE to strengthen its global meetings, incentives, conferences and exhibitions (MICE) business through digital innovation.
The partnership brings together MHR’s international portfolio of more than 145 properties across 80 destinations with HXE’s digital MICE platform and corporate network. By connecting MHR’s hotels to HXE’s digital ecosystem, the collaboration aims to open new opportunities for meetings and events while supporting the Group’s Where Business Connects proposition.
Through the partnership, MHR will gain an additional channel to connect with qualified demand from leading MICE sourcing platforms. This will help meeting planners and corporate clients discover and engage with MHR properties across key destinations, while providing hotels with greater access to potential meetings and events business.
The collaboration also supports MHR’s broader strategy to grow its global MICE business by combining its extensive hotel network and destination expertise with digital solutions that can make the sourcing and planning process more efficient.
Ms Cinn Tan, Chief Commercial Officer, MHR, said, “The partnership strengthens MHR's ability to capture qualified demand from leading MICE sourcing platforms while creating an additional channel to drive meetings and events business across its global portfolio.”
Mr Liang Yang, Chief Executive Officer of HXE, said, “HXE regards MHR as an agile and forward-thinking digital partner for global hotel groups amidst the rapid evolution of hotel MICE trends.”
