MHR’s loyalty programme, MyMillennium, has won Bronze in two categories for “Best Loyalty Strategy – Programme Integration” and “Best Loyalty Strategy – Travel & Hospitality” at the Loyalty & Engagement Awards 2025.  MHR was also notably the only hotel brand recognised in the latter category. The awards are organised by marketing and media agency Marketing-Interactive.

In the “Programme Integration” category, MHR highlighted the successful merging of MyMillennium with A La Carte Rewards, its former dining-focused loyalty programme. The unification transformed MyMillennium into a seamless, globally competitive platform, offering members a more cohesive and rewarding experience across both hotel stays and dining.

For the “Travel & Hospitality” category, MHR showcased the revamped MyMillennium, featuring a new Silver tier, integrated gamification, and a host of other exciting enhancements. These upgrades have not only driven remarkable engagement but continue to deliver personalised experiences and innovative rewards to members around the world. 

These accolades reflect the dedication of MHR’s teams and the trust of its members worldwide. More than just a loyalty programme, MyMillennium has grown into a global community, connecting travellers through meaningful experiences and thoughtful rewards.