congratulations / appointments

Taking a pose for the camera is the MHR Global Loyalty team (from left): Chester Teo, Assistant Manager, CRM Analytics and Platforms; June Moe, Executive, Global Loyalty Marketing; Mr Andy Tan, MHR SVP Global Operations and Partnerships; Jocelyn Ferrer, Manager, Global Loyalty Programme; Sandra Chiu, Manager, Global Loyalty Marketing; Lim Zhong Wei, Assistant Manager, Global Loyalty Marketing; Saw Ann Chi, Senior Digital Marketing Executive.

Triple Scores
For My Millennium
Loyalty
Programme
At The
Loyalty &
Engagement
Awards

Millennium Hotels and Resorts (MHR) recently swept three awards at the 11th edition of The Loyalty & Engagement Awards for its My Millennium loyalty programme.

My Millennium was announced the Gold winner for Best Use of Social Media, the Silver winner for Best Loyalty Strategy - Travel & Hospitality and the Bronze winner for Best Regional Loyalty Campaign. The programme faced stiff competition from other finalists such as Pan Pacific Hotels Group and The Ascott Limited to emerge victorious.

As part of its 2022 strategy, My Millennium launched its new Prestige tier to recognise its most loyal members by rewarding them with enhanced benefits, including complimentary room upgrades, early check-in and late check-out, complimentary welcome amenities and more.

This is the fifth consecutive year that My Millennium has been recognised at the Loyalty and Engagements Awards.In 2022, they were awarded the Best Regional Loyalty Campaign (Gold), Best Loyalty Programme in Travel & Hospitality (Silver), and Best CRM Strategy (Silver). 

“I am thrilled that My Millennium has taken home three awards at this year’s Loyalty & Engagement Awards! This recognition reaffirms our unwavering dedication to delivering exceptional service and building strong, lasting relationships with members,” said Mr Saurabh Prakash, Group Senior Vice President, Commercial for Millennium Hotels and Resorts.

MHR also welcomes onboard Carolyn Wishnowski as Director for Global Branding and Loyalty as of July 2023. Carolyn brings with her over two decades of experience in branding and loyalty. “It’s an exciting time to join - winning three awards is definitely an incredible acheivement. I look forward to working with the team and achieving new heights together!”

The Loyalty & Engagement Awards, organised by MARKETING-INTERACTIVE, honours the best loyalty marketing, Engagement marketing and Relationship marketing strategies and executions in South Asia, Southeast Asia and Oceania regions. The show is the first of its kind to recognise marketing works as well as celebrate the best loyalty and engagement campaigns designed to attract, retain, and appreciate an organisation’s biggest advocates – their customers.

The award categories covered the full spectrum of the loyalty and engagement cycle. All entries were evaluated and judged by a panel of experienced loyalty, engagement and relationship marketers and industry experts.

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