Together with City Developments Limited (CDL), Millennium Hotels and Resorts (MHR) recently hosted and organised a rock and roll themed fundraiser at Orchard Hotel and raised more than S$350,000 with all proceeds to Singapore Community Chest.

More than 100 of MHR’s long-standing vendors and suppliers such as Starhub telco company and Asia Pacific Breweries bought a total of 60 tables at the event costing $5,000 and $10,000 each, while MHR absorbed rest of the event’s cost including food and entertainment.

The entertainment was a sight to behold with all guests gamely decked in rock and retro outfits complete with wigs, headbands and accessories dating back to the heyday of Grease, The Beatles, and Elvis Presley.

The event is part MHR’s campaign to support the Community Chest’s Change for Charity initiative that launched in February this year. MHR is one of its earliest partners to come onboard.

From 13 February to 31 December 2023, MHR’s campaign taps on multiple touchpoints across its six hotels and 18 restaurants in Singapore as positive vehicles of change and maximise outreach efforts to guests and customers to encourage the spirit of giving.  

MHR customers can donate at point of purchase of room and dining, as well as through conversion of reward points to donations via the My Millennium and À La Carte Rewards membership programmes. MHR will also donate S$10 per day for every room that does not require changing of bed linens, and SGD$1 for each diner at its buffet restaurants. All properties are urged to think creatively to raise the cause’s awareness and encourage guests to contribute.

Together with the fundraiser, MHR has raised more than S$400,000 to date.