My Millennium, the global guest loyalty programme of Millennium Hotels and Resorts (MHR), upped its game at this year’s Loyalty & Engagement Awards 2022 by taking home three trophies – retaining last year’s achievements of Gold for Best Regional Loyalty Campaign and Silver for Best Loyalty Programme – Travel & Hospitality, and adding a new Silver for Best CRM Strategy. Competing with top brand names like FedEx, AIA Singapore and UOB, My Millennium also listed as finalists for Best Membership Programme, Best Use of Contests / Promotions and Best Loyalty Programme – Launch / Re-launch.
congratulations / appointments
Mr Saurabh Prakash, MHR’s Group Senior Vice President, Commercial (in blue vest) with members of the winning team comprising My Millennium, MullenLowe Singapore, and Imperial Leisure.
Three more trophies to add to My Millennium’s collection of awards.
Smiles all round as the team celebrated their well-deserved wins.
With more people traveling again, hotels are repositioning their loyalty programmes. Rising above the competition, My Millennium dug deep into existing challenges and problems and found ways to readapt, innovate and enhance offers to deliver a meaningful programme that could value-add to members.
Focusing on four key strategic pillars – honouring loyalty, value-led offers, relevancy and meaningful rewards, My Millennium’s strategy paid off as it remains one of the region’s best loyalty programmes.
Organised by MARKETING-INTERACTIVE magazine, the Loyalty & Engagement Awards 2022 covered a total of 43 categories with submissions honouring the best loyalty marketing strategies in South Asia, Southeast Asia and ANZ regions. All entries were evaluated and judged by a panel of experienced loyalty, engagement and relationship marketers and industry experts.
