Millennium Hotels and Resorts (MHR) in China has signed a new media strategic cooperation agreement with Zhoumojiudian Vacation Platform (周末酒店). The two parties will implement brand and production marketing, project development and other businesses in the new media industry, and jointly mine business opportunities.

MHR Senior Vice President, North Asia, Mr Lawrence Yip said, “Since the epidemic, many hotels under Millennium portfolio have established close cooperative relations with Zhoumojiudian and hotels have achieved good sales targets. Obviously, Zhoumojiudian has become an important promotion and sales channel for the property. China's social media is developing rapidly and garners huge traffic. We look forward to more strategic cooperation with professional new media companies, that is, we hope to complement each other's advantages and achieve mutual benefits and win-win results.”

Zhoumojiudian is a highly influential Hotel Social Ecommerce platform in China’s high-end hotel industry. Established in November 2013, it has since set up branches in the top ten first- and second-tier cities in China, with a total network of over 5 million users.

The platform aims to provide a beautiful vacation experience for the majority of middle- and high-income families in China, adhering to its motto of “good hotel, special price”. It also provides off-season referral traffic, hotel recommendations and promotions, as well as high-quality vacation packages to consumers.

With this strategic cooperation, MHR is confident of the multi-dimensional advantages Zhoumojiudian possesses in marketing planning, technical services, content creation, media and channels. It will be a new step for MHR into this field of hotel social ecommerce, with the aim of providing a richer repertoire of products and services for its guests and hotels.