Each year, one city in the United States hosts the country’s largest business travel tradeshow, the Global Business Travel Association (GBTA). This year, Chicago played host, and Millennium Knickerbocker Chicago became the home base for Millennium Hotels and Resorts’ (MHR) North America team.

Prior to the start of the 2019 show, MHR hosted a GBTA Kickoff Celebration at the hotel’s elegant Crystal Ballroom, themed ‘Roaring 20s’. The event was a high-spirited speakeasy-themed social for valued clients and tradeshow attendees, topped off by a 10-piece brass band and flapper dancers. Guests and staff all came dressed in 1920s’ style clothing, with the hotel providing additional props and accessories to fit the scene.

The tradeshow kicked off the next day with a new MHR booth designed to maximise brand exposure, while increasing flow and meeting space within the booth. Client meetings were lined-up throughout the four-day convention and the booth was a constant hub of activity! The team met with over 160 clients and the dinner and tradeshow were huge successes for MHR.