Grand Millennium Kuala Lumpur recently won the Silver Award for Best Loyalty Programme in Travel and Hospitality at the recent Loyalty & Engagement Awards 2018, for its F&B loyalty programme with software application platform Advocado.

The awards, organised by Marketing Magazine, are the only awards in Asia Pacific that focus on customer loyalty and engagement. Aimed at elevating marketing standards and practices in the region, the awards recognise successful loyalty programmes, and have 30 categories up for nomination.

The hotel tapped into the loyalty software programme in February 2018 and allows guests to accumulate points for dining at the hotel’s F&B outlets. Guests can then redeem rewards such as F&B vouchers and room nights.

Grand Millennium Kuala Lumpur General Manager Mr Peter D Gibbons said, “It is a wonderful accolade and we greatly appreciate the honour of this prestigious award for our team.”

The hotel was also awarded the Customer Choice Award 2018 from MakeMyTrip, one of India’s leading travel websites which provides a range of online travel services from flight tickets, holiday packages, hotel reservations and more.

This is the first time MakeMyTrip has hosted an awards ceremony in Malaysia and the event saw attendees from a range of hotel divisions and star categories including prominent five-star luxury hotels. The Customer Choice Award came as a surprise as the winners were chosen by guests and not a panel of judges.