Vivian Tan started at CDL as a Marketing Executive six years ago and was soon entrusted with managing a residential project launch. This experience played a key role in her development as a real estate marketing professional. This is what she said.

Since joining CDL, I have advanced from a junior position to roles with increased responsibilities, supported by growth opportunities and challenging projects like Haus on Handy.

It was the first project I was entrusted with during my second year with CDL. This project marked the beginning of a journey filled with continuous growth, learning, and meaningful contributions to CDL.

As the main lead, I was responsible for organising and leading meetings, conducting in-depth market research to understand the competitive landscape, maintaining regular communication with stakeholders to integrate their feedback and spearheading the development, formulation and execution of sales and marketing strategies for the project. and form

Through effective teamwork, we launched our project, exceeded key marketing milestones, garnered positive stakeholder feedback and achieved a full sell-out.

From Marketing Executive to Assistant Manager, my career progressed from executing campaigns and leading projects to strategic decision-making and mentoring junior colleagues.

This progression has been supported by mentorship and professional development opportunities that enhanced my leadership skills and strategic insights. I look forward to further contributing to CDL’s success and advancing in the dynamic field of marketing management.