October goes beyond a typical calendar month as it stands as a movement for Breast Cancer Awareness.

Across Millennium Hotels and Resorts and Marriott-operated hotels, Hong Leong Group’s properties have created meaningful experiences that inspire awareness, compassion, and community. From riverside teas in Singapore to charity walks in Penang, spa retreats in the Middle East, and thoughtfully crafted culinary offerings, every initiative embodies the Group’s commitment to supporting families, raising awareness, and celebrating strength and resilience.

During Pink October, the heart of the movement lies in people standing together. By sharing stories, showing kindness, and supporting meaningful causes, the hotels transformed every gesture into hope. The global team went beyond awareness campaigns to deliver heartfelt experiences to guests—demonstrating that awareness, education, and small acts of care can truly make a difference.

At St. Regis Singapore, guests enjoyed an elegant and indulgent celebration with its Pink Afternoon Tea at The Tea Room. This limited-edition high tea combines elegance, flavour, and purpose, with a portion of proceeds donated to the Breast Cancer Foundation.

A curated selection of pink-themed pastries and savoury treats, including Strawberry Gazpacho Espuma, Rosewater Pink Guava with Feta Mousse, Peach & Fromage Blanc with oolong chantilly, Sakura scones, and delicate pink macarons were offered on the menu. Paired with a choice of teas and coffees, each creation is both visually stunning and deliciously indulgent.

Through these initiatives, the Group’s hotels successfully brought together guests, staff, and communities to celebrate awareness, shared stories, and transform every gesture into a symbol of hope—demonstrating the power of kindness during Breast Cancer Awareness month.