MILLENNIUM Plaza Dubai lent its support to the fight against breast cancer and hosted a series of events to raise awareness about the disease.

At the start of Breast Cancer Awareness Month in October, the hotel organised a cake cutting event at the hotel lobby, followed by a short presentation by General Manager Mr Fadi Ammache, who shared about building awareness for the disease. The event was attended by hotel staff and guests, who pledged together to promote early detection to defeat the disease.

The hotel also held Pinktober, a special campaign that allowed guests to get a 20% discount at the hotel’s Metro Restaurant by hashtagging #MillenniumPlazaHotelDubaiTurnsPink on social media. Other promotions the hotel ran included Happy Pink Hour, where guests were given a free healthy pink drink with cookies at the lobby every evening.

General Manager Mr Fadi Ammache said, “While most people would be aware of breast cancer, we feel it is extremely important to keep the unaware informed. By hosting these activities, we want to reiterate that people must not forget to take the necessary steps to detect cancer at an early stage. We are proud of these events organised in October that contribute towards building a healthier life for all. Corporate Social Responsibility is considered an integral part of Millennium Plaza Hotel Dubai and as each year passes, we make sure that all our colleagues and partners take ownership towards uplifting the desired awareness.”

Breast cancer is the top cancer in women worldwide, according to the World Health Organisation, and a key factor to improve breast cancer outcomes and survival rates is early detection.