As part of its corporate social responsibility to help the vulnerable and needy in the community, Copthorne Hotel Cameron Highlands organised three initiatives prior to the festive celebrations of Christmas and Hari Raya Aidilfitri.

For Christmas, the hotel collaborated with the Perak Branch of Tunku Abdul Rahman University of Management and Technology (TAR UMT) to produce Christmas butter cookies in four adorable characters – ­­Jolly, Holly, Rolly and Polly. Copthorne’s popular Chocolate Yule Log Cake and Christmas Pudding were also included in the Christmas fundraising project. 

RM1 was donated to The National Autism Society of Malaysia (NASOM) for each packet of cookie sold, and RM3 and RM5 respectively for each Christmas Pudding and Yule Log Cake sold. NASOM provides education, help and care for children with autism.

Buyers could also purchase the cookies, Yule Log Cake or Christmas Pudding and pledge them to Ipoh Precious Gift Orphanage Society, Perak; Persatuan Kebajikan Anak-anak Yatim Kasih Sayang Ipoh, Perak; or Teduhan Kelana Perak, a shelter for the homeless.

During the fasting month of Ramadan, a Charity Night was held on 28 March 2023. Children from Pejabat Kebajikan Masyarakat Daerah Cameron Highlands, the local District Social Welfare Office, enjoyed a sumptuous dinner and received Duit Raya and goodie bags. Mr Shukri Abdul Azizi, Executive Director of Tourism from Cameron Highlands Development Corporation, graced the event.

To celebrate Hari Raya, Copthorne Hotel Cameron Highlands once again collaborated with TAR UMT to produce four different types of cookies under the “COPkies Raya” project. Ideal as Raya gifts, buyers could request to have their names printed on the cookie jar label. For each cookie jar sold, RM2 was donated to NASOM, with an additional charge of RM1 for each personalised cookie jar label.