City Developments Limited (CDL) and MCL Land have commenced sales for the highly anticipated Piccadilly Grand on 7 May 2022. The launch of this 407-unit development marks the inaugural project for the CDL-MCL Land joint venture (JV) partnership in Singapore.

As at 6.00pm on 8 May, 315 units, or 77% of the project, have been sold at an average selling price of S$2,150 per square foot (psf).

Of the buyers, 90% are Singaporeans while the remaining 10% comprise Permanent Residents and foreigners from China, India, Malaysia, USA, Hong Kong, Indonesia and others. All unit types were well-received by homebuyers, with one, two and three-bedroom units being the most popular. Some buyers opted for the four-bedroom dual-key units due to the flexible layout, which makes it conducive for multi-generational living and the convenience of renting out part of the unit. There was also healthy take-up for the four-bedroom flexi units as well as the five-bedroom and five-bedroom premium units.

Located on Northumberland Road, Piccadilly Grand comprises three 23-storey towers, seamlessly connected to Piccadilly Galleria, which houses about 1,500 square metres (sqm) of F&B and retail space and a 500 sqm childcare centre on the ground floor, as well as a direct link to Farrer Park MRT station.

Designed for luxurious city fringe living, a wide variety of unit types are available, ranging from 484 square feet (sq ft) for a one-bedroom to 1,679 sq ft for a five-bedroom premium with a private lift. Apartments are attractively priced from S$1.06 million for a one-bedroom, S$1.35 million for a two-bedroom, S$1.79 million for a three-bedroom, S$2.74 million for a four-bedroom dual key to over S$3 million for a five-bedroom unit.

CDL Group Chief Executive Officer Mr Sherman Kwek said, “We are delighted and encouraged by the strong take-up at Piccadilly Grand, which reflects the genuine demand for well-located and thoughtfully designed properties. Homebuyers value the conveniences of this integrated development, being seamlessly connected to the retail podium Piccadilly Galleria and directly linked to Farrer Park MRT station. With Piccadilly Grand, we have created a future icon in this rapidly transforming neighbourhood and we are excited to be part of the district’s rejuvenation into a vibrant residential estate with integrated sports and recreational facilities. The immensely positive response to our project is a strong testament to the combined expertise of CDL and MCL Land.”

To facilitate a seamless buying experience for customers, CDL’s in-house proprietary electronic system was used for expressions of interest, balloting and satellite sales bookings. First used at the launch of CDL’s Irwell Hill Residences in April 2021, the digital platform provides a more conducive, transparent and efficient buying experience which has continued to garner positive feedback from homebuyers and sales agents.

Rare city fringe integrated development at the heart of the charming Farrer Park district

Drawing inspiration from the vicinity’s popularity as a sports and recreational hub for the affluent in the 1900s, Piccadilly Grand reflects the distinct sensibilities of the Farrer Park district. This uniquely local precinct echoes the distinctive heritage architecture and homegrown charms of a progressive city.

Like its namesake in London, a place surrounded by fascinating history, culture, urban conveniences and connectivity of the city, Piccadilly Grand offers a myriad of retail options, cultural buzz and culinary charms of Farrer Park. The Farrer Park enclave has seen gentrification in recent years, with the opening of vibrant eateries, boutique hotels, medical centres, and high-end integrated healthcare and hospitality facilities.

Piccadilly Grand is directly linked to Farrer Park MRT station on the North East Line and just two stops to Dhoby Ghaut MRT Interchange along Orchard Road. It also has easy access to major expressways such as the Central Expressway and Pan Island Expressway, making the Central Business District and the Orchard Road shopping belt a short drive away.

The development is also close to a plethora of amenities including City Square Mall, Mustafa Centre, Bugis Junction, Jalan Besar Sports Centre and Singapore Sports Hub. Nearby schools include St. Joseph’s Institution (Junior), Anglo-Chinese School (Primary) and St. Margaret’s Primary School.

Luxurious living with an emphasis on comfort and relaxation

Designed with wellness and nature in mind, Piccadilly Grand offers a comprehensive range of recreational facilities. It spans three levels with three clubhouses and five curated lifestyle zones, each offering its own immersive landscaped facilities to suit every lifestyle. The Arrival Zone at the lobby elevates modern living with the Arrival Clubhouse and features such as the Smart Parcel facility to collect deliveries efficiently and conveniently.

Lush greenery frames the Botanical and Tranquillity Zones, including the Botanical Spa Pool, Tranquillity Spa and Wellness Lounge. The Tranquillity Clubhouse at Level 4 also includes a Co-work Lounge, studio and Dining Room. Amidst the tropical landscaping, residents can enjoy the lush idyll lifestyle at the Vitality Zone, featuring a Vitality Trail, Vitality Pool and a Chill-out Lounge. Residents can also take time out for resort-style relaxation, recreation and rejuvenation at the Social Zone, which houses the Gymnasium in the Clubhouse, Family Pool and Multipurpose Court.

The Piccadilly Grand sales gallery is located on Gloucester Road near Farrer Park MRT station (Exit D). It is open daily from 10.00am to 7.00pm, by appointment only. Please click here or call the sales hotline at +65 8783 1818 for enquiries.