Millennium Hotels and Resorts Group Senior Vice President, Mr Saurabh Prakash speaking at the launch of M Social Decentraland on 5 May 2022, which was held at M Social Singapore.
Immerse In
The Metaverse
With M Social
Decentraland
Welcome to M Social Decentraland! Millennium Hotels and Resorts (MHR) has become the world’s first hospitality group to operate a hotel in the metaverse with the opening of the virtual hotel on 5 May.
Modelled on different M Social hotels around the world, the new hotel encapsulates M Social’s brand essence, and aims to be a place for all to gather and discover the virtual reality universe of Decentraland. Located near Genesis Plaza at the heart of Decentraland, this latest property by MHR sits on prime digital land. Similar to its brick-and-mortar sister hotels in gateway cities, M Social Decentraland is a hub for explorers keen to discover new experiences and connect with like-minded individuals.
“M Social is about being different, being one of a kind. As we look towards the future, we need to look past the traditional model of hospitality and engage our guests through new immersive experiences,” said Millennium & Copthorne Hotels Limited Executive Chairman Mr Kwek Leng Beng. “We hope to redefine hospitality through M Social Decentraland by creating online adventures that integrate with real life events.”
The virtual hotel flaunts a giant “M” on each of its four sides, with glass exteriors and neon pink accents creating a sleek interior look. Guests who step inside M Social Decentraland can interact with an avatar that welcomes everyone in the lobby. The avatar guides guests on a journey of discovery through the hotel, and those who reach the top of Decentraland will stand a chance to win real world hotel surprises.
In the Metaverse, guests can dress up their avatars however they wish and explore different personas.
As guests explore the different levels at M Social Decentraland climbing up different platforms, they will be transported to the four different real-world M Social outposts, including Auckland and New York.
MHR Group Senior Vice President, Mr Saurabh Prakash said, “The hospitality landscape is rapidly evolving and we are embracing different technologies to engage customers and enhance guest experiences. The metaverse is one such avenue that presents a myriad of opportunities for us to create unique social connections with our guests. M Social Decentraland will enable us to reach out to new and existing customers in both the physical and virtual world, with online connection to offline engagement.”
In the upcoming months, MHR will be in discussion with like-minded partners on future collaborations. Guests can also look forward to treasures and surprises when they visit M Social Decentraland, such as special events to mark occasions like Valentine’s Day and New Year’s Day.
Guests toasting to the unveiling of M Social Decentraland!
A guest touring the virtual hotel, where avatars can hang out and interact with each other.
The M Social brand was launched in Singapore in 2016. M Social Decentraland marks the first virtual location, together with other physical outposts in Paris, New York, Singapore and Auckland.
Please click here to check into M Social Decentraland!
