Grand Copthorne Waterfront has clinched the bronze award for ‘Most Innovative Recruitment Strategy – In-House (Singapore)’ at the recent Asia Recruitment Awards 2019.

In facing challenges such as the need for manpower and the need to hire the right candidates, the Human Resources team at Grand Copthorne Waterfront cracked their heads to develop an innovative recruitment strategy. The aim was to remain competitive and attract fresh graduates who are interested in the hospitality industry.

The team took on a proactive recruitment approach, heading down to local institutions to introduce the “Funtastic Membership” programme. It is a holistic approach which allows interested participants to kickstart and grow in their career with the hotel, starting from a part-timer, to an intern and eventually full-time employee.

The hotel also actively participated in Open Hotel Weekend, a collaboration between Singapore Tourism Board, SkillsFuture Singapore and Workforce Singapore. It was an open recruitment targeted at students and jobseekers looking at joining the hotel industry, consisting of behind-the-scenes tours at hotels, hands-on activities, and interview sessions.

The Asia Recruitment Awards is organised by Human Resources magazine, and honours organisations that have obtained measurable success through sound and innovative talent acquisition strategies. There was a total of 137 finalists across 60 companies vying for top honours in 23 categories at the 2019 awards.