Millennium Hotels and Resorts (MHR) has promoted Mr Anthoney Jayasekera to Vice President, Global Digital Marketing, CRM & Platforms with effect from 1 January 2023.

In YTD December 2022, MHR reported USD 64 million in Brand.com revenues, which was 17% Brand share of Retail revenues and a 34% growth on Brand.com revenues compared to 2019 (USD 20 million growth) under Mr Jayasekera direction.

In the new role, Mr Jayasekera will drive MHR’s CRM project which is crucial to drive MHR’s revenues. He will also be working in tandem with the IT Security team to help keep CRM & Brand.com data safe and secure. Anthoney and team will be working towards a USD 85 Million (excluding cancellations) and a 25% Brand share of Retail in 2023.

Mr Jayasekera’s work experience spans over two decades in Digital Marketing, eCommerce, and Information Technology knowledge domains, largely in the hospitality industry. As a software engineer by profession, he had effectively led senior management roles driving Digital and Platform innovations in key hospitality chains such as Minor Hotels, Crown Resorts and Aitken Spence Hotels.

Mr Jayasekera holds an MBA & MIS(Hons) from University College of Dublin, Ireland and is certified for AI Strategy by MIT.