In celebration of its 40th anniversary, Community Chest Singapore has partnered 25 businesses across eight industries to launch Change for Charity, a meaningful initiative to rally corporate companies, community partners and the public in adopting sustainable philanthropy practices to meet the needs of the social service sector.

These organisations will incorporate a giving mechanism into their business models and enable the public to donate conveniently and regularly. In addition, the government will provide a matching grant of $0.50 for every dollar donated, and an additional $0.50 for every dollar matched by the businesses to their customers’ donations.

As one of the earliest partners to join the Change for Charity initiative, Millennium Hotels & Resorts (MHR) will be tapping on multiple touchpoints across its six hotels and 18 restaurants in Singapore to reach out to customers and encourage the spirit of giving.   

From 13 February to 31 December 2023, MHR customers can donate at the point of purchase of room and dining, as well as through conversion of reward points to donations via the My Millennium and À La Carte Rewards membership programmes. MHR will also donate S$10 per day for every room that does not require changing of bed linens, and SGD$1 for each diner at its buffet restaurants.

The 25 organisations were recognised for their efforts in sustainable philanthropy at the Change for Charity Pledge Ceremony held on 13 February, hosted by Mr Masagos Zulkifli, Minister for Social and Family Development and Second Minister for Health.

“As a trusted leader of the travel and hospitality industry, Millennium Hotels and Resorts has a responsibility to drive change and create sustained social impact in the communities that we serve. Partnering with ComChest’s Change for Charity initiative gives us the added platform to maximise our impact through outreach efforts and encourage more acts of giving by using our hotels and restaurants as positive vehicles of change,” said Mr Andy Tan, SVP of MHR Global Operations and Partnership, who represented MHR at the Change for Charity Pledge Ceremony.