Millennium Hotels and Resorts Middle East and Africa (MHR MEA) has ranked in in terms of current and upcoming Middle East room supply, according to a recent study by Smith Travel Research (STR).

The hospitality company has 11,186 keys in supply and 7,251 pipelined under the Millennium Hotels & Resorts brand in the region, ahead of 16 competing brands and operators.

New modern and tech-enabled hotel concepts have been introduced to the region, to cater to the different travel segments. A total of 11 properties under a diverse range of brands, including Studio M, Millennium Place and Millennium Central, opened in 2019. MHR MEA currently operates 45 hotels in the region.

It also has in place a robust expansion strategy, targeting more than 15,000 new keys in the Middle East within the next three years. The region’s largest growth market, Saudi Arabia, is a development focal point, with the Group on track to operate 25 hotels in the country by 2025.

MHR MEA Chief Executive Officer Mr Kevork Deldelian said, “We are heading steadfastly towards achieving our goals and our leadership position in the STR inventory rankings is testament to this. However, our priority remains to provide our guests with a first-class experience and to create sustainable profit streams that secure long-term value for our hotel owners.”

Founded in 1985, STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors.