The Arabian Travel Market (ATM) 2025 was recently held at the Dubai World Trade Centre (28 April to 1 May) with more than 55,000 attendees from 166 countries, a 16% increase from last year’s edition.

The event showcased over 2,800 exhibiting companies, with 19% from the Middle East and 81% from the rest of the world. The hotel sector saw a 12% growth in exhibitors – Middle East up 19%, Asia 20%, Europe 17%, and Africa 21%.

Organised by RX Global, ATM 2025 was based on the theme of “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” exploring how the future of tourism will be shaped by connectivity across borders, industries and communities.

In addition to its exhibition booth at the ATM Dubai 2025, Interim Chief Operating Officer & Chief Commercial Officer for Millennium Hotels and Resorts (MHR) Mr Saurabh Prakash also discussed how the Singaporean hospitality company has grown into a global hospitality force today, and the need to stay competitive, agile and sustainable in current times.