The view of Times Square from M Social New York.
Singapore-Grown
Brand M Social
Makes Its
US Debut
In The
Big Apple
Five years after the world was introduced to M Social – the brainchild of property-hotel veteran Mr Kwek Leng Beng – the brand has made its US debut with the opening of M Social Times Square New York. The new lifestyle offering will merge the energy of Times Square with contemporary design, vibrant art and inviting rooms to create an engaging retreat for guests to gather, work and discover all that New York has to offer.
The 480-room hotel is located at 226 West 52nd Street, in the heart of Times Square, and walking distance to the city’s best attractions, including Broadway, the Theatre District, Central Park and Fifth Avenue.
“M Social is unique – through its distinctive design experience, guests are invited to connect, explore and create. As we re-emerge from the pandemic, there is no better time to exchange thoughts and appreciate differences and creativity,” said Millennium & Copthorne Hotels Limited (M&C) Executive Chairman Mr Kwek Leng Beng.
“We are thrilled to introduce the first North American location in New York and Times Square in particular, which exudes such a palpable energy. M Social New York is the destination for people in the know, who live in the now.”
M Social New York also marks the brand’s third property, with two others located in Singapore and Auckland, New Zealand. Two more M Social hotels in Suzhou, China, and Sunnyvale, California in the US will also be opening their doors in the near future.
The M Social brand has two other outposts, in Singapore (pictured left) and Auckland, New Zealand.
Your Destination
A hub for explorers, M Social features spaces that are designed to be accessible, comfortable, and practical to guest needs, including outdoor venues with some of the best views of the city.
At the opening of the first M Social property – M Social Singapore – in May 2016, Mr Kwek, who is also Executive Chairman of M&C’s parent company Hong Leong Group, said, “I wanted a standout lifestyle concept that embraces technology and allows people to socialise and interact with one another. I conceptualised M Social as a trendsetter place that offers travellers a place to rest and play.”
Guests can choose from a city or river view for their rooms at M Social New York. Pictured above is the Premier King Room.
The hotel’s distinctive, contemporary rooms are designed for all types of travellers to rest and re-energize in style with the guest’s practical needs in mind. Each inviting room has unparalleled Times Square, river or city views and is conveniently equipped workspace with ergonomic chair, Serta mattresses, streaming capable 4K smart TVs to name a few.
Artistically Infused
The lobby features a digital art installation, displaying a curated library of digital art.
M Social New York boasts an eclectic art collection and unique architecture with contemporary, avant-garde designs that illustrate a story based on New York City’s main characteristics.
As with the M Social brand, the New York outpost is also a departure from “cookie-cutter” hotels, with a focus instead on aspects such as design, architecture and innovation, which are what Mr Kwek believes encompasses the beauty of hotels.
The lobby showcases a digital art installation which combines architecture, contemporary art and technology to create an unexpected and dynamic experience. 32 digital screens continuously display a curated library of digital art, transforming the space into an immersive living narrative that incorporates elegant display pieces throughout the area. Specialized art consultants also helped inject their own quirks throughout the hotel with installations such as the 600 square foot (sq ft) lobby art wall, designed to help form the aesthetic and spatial designs of the Times Square property.
Beast & Butterflies
Perched above the hustle and bustle of the busy Times Square, Beast & Butterflies offers a private oasis with wraparound terrace and indoor glass perch where guests can enjoy a relaxing meal whilst eyeing the New York sparkle.
A mainstay of the M Social brand is the vibrant bar and lounge, Beast & Butterflies. Both the Singapore and Auckland editions have been well-received by critics and the public alike.
In the New York edition, Beast & Butterflies is a private oasis perched above Times Square boasting unobstructed views of the city and iconic Times Square Ball Drop. Nestled in an intimate yet approachable setting, guests of Beast & Butterflies can indulge whilst eying New York City’s sparkle on a 7,500 sq ft wrap around terrace adjacent to an indoor glass perch.
Its highly curated cocktail menu also features a Big Apple twist, with cocktails inspired by the New York boroughs such as Little Italy, Queens and Tribeca, and lite bites featuring iconic New York City foods.
The opening weekend festivities drew a crowd, with a ribbon cutting ceremony and photo wall, as guests mingled and snapped photos and selfies around the hotel.
The hotel team and the rooftop terrace after a busy opening.
A Grand Opening
M Social New York opened its grand doors ahead of the Memorial Day weekend (28-31 May), and with the start of summer, response has been positive, with a forecasted sell-out weekend with opening festivities in full gear.
Please click here for more information about M Social New York, or room reservations.
