Chelsea FC legend Joe Cole (in blue and white scarf) was recently in Boston, US, as part of Millennium Hotels and Resorts (MHR) and The Bostonian’s joint efforts to strengthen the MHR-Chelsea FC partnership in the North American region. He is pictured here flanked by The Bostonian team, Director of Sales & Marketing Mr Stephen Nass (Joe’s left), General Manager Mr Rob Rosenblatt (Joe’s right), and MHR Director of Marketing for North America, Ms Dayana Bernvail (standing extreme right) with fans at a ‘football match’ as part of MHR’s outreach activities. Formerly playing as an attacking midfielder or winger, Joe Cole retired in November 2018 and is now a Chelsea football coach.
Chelsea FC
Legend
Joe Cole
Wows Fans
In Boston
Contributed by Ms Dayana Bernavil, Regional Director of Marketing for Millennium Hotels and Resorts, North America.
The Bostonian Boston and Regional Marketing teams hosted a series of activities with the objective of amplifying and strengthening the awareness of the MHR-Chelsea Football Club partnership in region, client appreciation and brand awareness. Here are the details of the various events.
Arrival Experience
The team worked to create life-sized stickers of Chelsea players that were adhered to the windows in the entryway courtyard and at North 26 Restaurant and Bar. The photos and banner in the porte-cochere created an exciting and engaging arrival experience. Upon entry into the hotel, the hotel team created a soccer game with a goal and two balls for guests to interact with during the week of the game. These two simple executions created a great conversation starter for the front desk with guests. The hotel also served tea in the lobby with baked tea snacks and a specialty British menu in the restaurant that received many compliments.
To create an exciting arrival experience for fans and guests, life-sized stickers of Chelsea FC players were plastered on the windows at The Bostonian’s courtyard and North 26 Restaurant and Bar.
Chelsea FC legend Joe Cole arrives at The Bostonian Boston at his welcome reception.
Meet and Greet with Chelsea Legend Joe Cole
On May 14, The Bostonian Boston hosted meet and greet reception for clients in appreciation for business they have done together and will do in the future. Rob Rosenblatt hosted the even reception, sharing the hotel history, details of the partnership with Chelsea Football Club, followed by a Q&A session with Chelsea Legend Joe Cole. Joe was very personable, Director of Sales and Marketing Stephen Nass walked and introduced him to clients in attendance, answering any questions and shaking hands with the attendees.
Joe Cole with The Bostonian Boston’s General Manager, Mr Rob Rosenblatt. 
Joe at a meet and greet reception as part of The Bostonian’s client appreciation event.
Fan Zone/Hospitality suite with Chelsea Legend Joe Cole
Millennium Hotels and Resorts participated in Fan Zone, an interactive event where fans visit and interact with brands. Nearly 200 people stepped foot in our inflatable soccer pitch to participate in our “Penalty Kick Competition” over 2.5 hours. Participants needed to score goals in holes 1 through 5 to win exclusive Millennium Hotels and Resorts and Chelsea Football cobranded swag. It was a great challenge and lots of fun for guests while learning more about the Millennium Hotels and Resorts Brand. Those who weren’t able to compete were able to take photos at our 3D Instagram space, growing brand visibility to the thousands who walked by prior to entering the stadium.
After fan zone, we hosted a select few clients invited by in a hospitality suite where they got to personally meet Joe and watch the match ending in a 3-0 win for Chelsea!
Joe showing his fans how to do the perfect penalty kick, and one of his “little” fans follow suit.
The Bostonian Boston team, clients and Joe in the hospitality suite at the Gillette Stadium, where Chelsea FC and New England Revolution played a friendly match called “Final Whistle on Hate” as part of their campaign to “Say No to Anti-Semitism”.
