Millennium Hotels and Resorts (MHR) recently announced a strategic cross-brand loyalty partnership with Maritim Hotels, Germany’s largest owner-managed hotel group. This milestone collaboration brings together two well-established hospitality brands, further extending their global reach and enhancing value for their members.

The officiating ceremony was held at The Chelsea Harbour Hotel & Spa in London, signed by Mr Saurabh Prakash,Interim Chief Operating Officer and Chief Commercial Officer of MHR, and Mr Roland Elter, Chief Commercial Officer of Maritim Hotels.

In support of the partnership, Mr Kwek Leng Beng, Chairman of Millennium Hotels and Resorts, said, “Our collaboration with Maritim Hotels is a strategic step to expand our access to Germany and the larger European Union, an important travel and business region. It will enhance travel and strengthen our shared vision to cross borders with quality hospitality experiences.”

As part of the partnership, members of both loyalty programmes—MyMillennium and MyMaritim—will enjoy reciprocal privileges across both portfolios:

• MyMillennium members will receive loyalty discounts on Best Available Rates (Room Only and Bed & Breakfast) at participating Maritim Hotels.
• MyMaritim members will receive loyalty discounts on Flexible Rates (Room Only and Bed & Breakfast) at participating Millennium Hotels and Resorts worldwide.

Global Access and Opportunities Beyond Loyalty

MyMillennium members can now enjoy stays in Germany’s key cities, including Berlin, Munich, Dresden, and Frankfurt. MyMaritim members can experience award-winning properties across the MHR portfolio in cities such as London, Singapore, New York, Dubai, and various destinations.

Both organisations will participate jointly in key trade events, roadshows and sales initiatives to strengthen their market presence. Additionally, the agreement includes shared employee privileges, such as access to friends and family rate programmes, reinforcing both groups’ commitment to rewarding not only our loyal guests but also our dedicated teams.

Executive Director of MHR, Mr Kwek Eik Sheng, said, “This collaboration is a forward-thinking move that aligns with our vision of enhancing guest loyalty through global partnerships. By seamlessly integrating the strengths and benefits across two trusted hospitality brands, we’re offering our members more value, wider choices and enhanced rewards across an expanded network of destinations and experiences.”

Echoing this sentiment, Mr Prakash added, “At Millennium Hotels and Resorts, we are constantly looking for ways to elevate the guest experience. This partnership with Maritim Hotels strengthens our loyalty ecosystem by bridging complementary markets. It gives our members broader access and seamless recognition wherever their travels take them.”

Mr Roland Elter, Chief Commercial Officer of Maritim Hotels, further added, “We are proud to partner with Millennium Hotels and Resorts. This loyalty collaboration creates exciting new opportunities for our members to experience international travel with greater benefits and convenience, while honouring the distinct spirit of both brands.”

This partnership marks a significant development in MHR’s loyalty strategy and sets a strong precedent for future collaborations. MHR look forward to the opportunities this alliance will create for our guests and colleagues across the globe.