The crowd at the launch of Avenir over the 11-12 January 2020 weekend which saw a positive response, with half of the 40 units released sold.
Revel In
A Luxury
Of Space
And Time At
The Avenir
Rare District 9 freehold luxury project sells half of 40 units released on launch weekend
A rare freehold District 9 upmarket project came onstream this month. Developed jointly by Hong Leong Holdings Limited (HLHL), GuocoLand Limited and Hong Realty (Private) Limited, The Avenir is a 376-unit luxury condominium in the prime River Valley area.
As at 12 January 2020, Hong Leong Holdings sold 20 out of 40 units released at The Avenir. Seven of the units sold are premium apartments such as the four-bedrooms with private lift access. Two-thirds of buyers are locals while one third are foreigners from China and the United States. The ultra-luxe condominium officially opened for bookings on 11 January. All units were sold at a price range of S$2,960 to $3,560 per square foot (psf).
“We are very encouraged by the positive response to The Avenir. It is a good indicator of healthy appetite for luxury condominiums with larger units in Singapore’s prime residential market. Being the only luxury project launched in District 9 to date, The Avenir is highly anticipated and proves to be a compelling investment opportunity,” said Hong Leong Holdings Head of Sales & Marketing Ms Betsy Chng. She cited the development’s freehold tenure, easy accessibility, design aesthetics, and luxury offerings such as Concierge service and private lifts, as among its attractive selling points, not to mention the expansive 129,648.07 square feet (sq ft) site it is built on.
A show suite image of The Avenir offering an exquisite collection of one to four-bedroom apartments with spacious layouts that offer a choice of views towards the city or the Singapore River.
The Tranquility Garden on the sprawling grounds of The Avenir offers a peaceful respite from the hustle and bustle of the city.
Located at the site of the former Pacific Mansion, the ultra-luxe condominium is designed by Jean Francois Milou, founder of award-winning international architectural firm studioMilou, the architects behind National Gallery Singapore. It offers private lift access for the three- and four-bedroom units and is built on a sprawling freehold site in the heart of the prestigious district nine, overlooking Orchard Road at one end and the Singapore River at the other. It is minutes away from the central business district and upcoming Great World City MRT Station along the Thomson-East Coast Line.
Comprising two 36-storey towers, The Avenir has two levels of basement car parks, a 50-metre lap pool, a hydrotherapy pool and a bicycle park among other facilities.
Residents will enjoy all the trappings of luxury, including a Concierge team to assist on matters such as transportation arrangements, laundry and housekeeping. The team can even help with party catering or scheduling a personal trainer.
The Avenir is scheduled for TOP on 1 August 2025.
French architect Mr Jean Francois Milou, who designed the luxury condominium, took advantage of the site’s sloping grounds and created a distinctive stepped architecture that interweaves recreational facilities with lush landscaping.
With Great World City shopping mall nearby, residents are within easy reach of amenities such as a cinema, restaurants and supermarkets. Residents with young children can take their pick from Eton House Pre-School or Odyssey The Global Pre-School, while those with children entering Primary One can register for River Valley Primary School, which is within 1km radius of the project.
Apartment sizes range from approximately 527 sq ft for one-bedroom to 2,411 sq ft for a four-bedroom. Early-bird prices start from S$2,930 psf for one-bedroom to three-bedroom, S$3,030 psf for four-bedroom and four-bedder with family room.
