K-fever has officially landed at luxury hotel brand JW Marriott with the launch of a new Korean drama-inspired campaign starring South Korean actor, Lee Min Ho.

The global campaign, titled “Stay in the Moment”, features a short film that aims to underscore the beauty of human connections.

The nearly 4-minute video, which was filmed at JW Marriott Seoul and Jeju properties, tells the dramatic story of a wayward son reconnecting with his family. He reminds them in the short film what it means to be there for each other and how to stay present in the moment, dissipating a world of tension.

According to Lifestyle Asia, Lee Min-ho said: “I personally appreciate and align with the JW Marriott brand’s seamless attention to people, nature and culture. The ‘Stay in the Moment’ philosophy by JW Marriott inspires me as an actor as well. Embracing the present moment and cherishing special memories not only provides a comforting rest but also acts as a catalyst for personal growth. Additionally, it sparks my imagination and allows me to breathe life into the characters I resonate, infusing them with more vibrancy than the script merely outlined.”

Inspired by the principles of mindfulness, JW Marriott hotels around the world including its Singapore outpost, the JW Marriott Singapore South Beach have curated a number of holistic experiences. The “Stay in the Moment” packages offer guests the chance to wonder, relax, create, and connect with those who give their lives true meaning. Programmes include JW Garden, immersing guests in lush greenery and serene nooks, Family by JW, offering experiences that appeal to every generation, Spa by JW, and Savor by JW in-room dining options focusing on the pleasures of healthy eating.

For more information on the package, please click here.