The stylish and eclectic hotel lobby of M Social New York. Since its launch in Singapore in 2016, M Social has expanded its footprint to Paris, New York and Auckland, with plans to grow the brand in more locations.
Deepening
The Presence
Of The
‘M Social’
Brand
Expanding its footprint a city at a time.
It has been six years since the launch of M Social in Singapore in 2016 – the brainchild and creative vision of Mr Kwek Leng Beng, Executive Chairman of Millennium & Copthorne Hotels Limited (M&C). The distinct, stylish and vibrant brand has since expanded to three other cities, and even to the metaverse in 2022.
Follow us as we explore the journey of M Social and how it continues to deepen its brand across the globe.
The world was first introduced to the M Social brand in 2016 with the launch of M Social Singapore, situated along the picturesque Singapore River. A stylish and vibrant lifestyle hotel designed by the world-renowned Philippe Starck, M Social Singapore emphasises community experience in a contemporary, creative setting. In Starck’s words, “M Social will be the new and vibrant place in Singapore where elegance, creativity and technology meet to offer a unique experience to our global smart tribe."
M Social Singapore created waves for its stylish and innovative concept and technologically driven functionality.
A frontrunner in adapting new technology and driving digital excellence, M Social Singapore was the first hotel in Singapore to offer a self-check-in kiosk to ensure a quick, streamlined process. It also introduced the region’s first Front-of-House Autonomous Service Delivery Robot, or AURA.
In the following years, the M Social brand expanded across the world, with striking and innovative hotels in first-rate locations in Paris, New York and Auckland. Each hotel carries its own local design influence and characteristics but stay true to the M Social lifestyle concept – one that embraces technology and enables travellers to interact with one another, rest and play.
The captivating M Social Paris, combining 1920s grandeur with modern amenities and impeccable service.
Contemporary and edgy, M Social New York invites you to experience the electricity of Times Square.
M Social Auckland boasts modern and creative interiors with sunlit rooms overlooking the vibrant Princess Wharf.
In April 2022, MHR extended the reach of M Social to the metaverse with the launch of M Social Decentraland, making it the world’s first hospitality group to operate a hotel in the metaverse virtual world. Located near Genesis Plaza, at the heart of Decentraland, the hotel sits on prime digital land and encapsulates M Social’s brand essence of being a trendsetting lifestyle and is positioned as a hub for explorers to discover new experiences and connect with like-minded individuals.
The virtual hotel flaunts a giant “M” on each of its four sides, with glass exteriors and neon pink accents creating a sleek interior look.
With the success of the first four physical M Social hotels, MHR plans to grow the brand in more locations including Suzhou, Phuket, London, Sunnyvale and key cities in the Middle East, with strong characters to capture diverse stories in vibrant and creative communities.
