Millennium Hotels and Resorts (MHR) has reached an exciting new milestone in its international strategy with a loyalty partnership with South Korea’s Lotte Hotels & Resorts. Following its recent collaboration with Maritim, this alliance marks the next phase in MHR’s global expansion, strengthening connectivity, enriching loyalty offerings, and unlocking new benefits for travellers across key regions.

As one of Asia’s largest and most influential hospitality groups, Lotte Hotels & Resorts boasts a strong portfolio of luxury, upscale, and business hotels across South Korea and key global markets. With deep consumer loyalty and strong brand equity, Lotte is a strategic pillar in MHR’s ambition to build a borderless loyalty network.

"These cooperations reflect our entrepreneurial mindset, seeking opportunities beyond traditional boundaries to create new value for our guests and our business," said Mr Kwek Leng Beng, Executive Chairman of MHR. "By collaborating with leading brands like Maritim and Lotte, we are building a hospitality network that transcends borders and elevates the guest experience.

Expanded Loyalty Benefits and Global Reach

With this partnership, MyMillennium members will now enjoy preferential rates when booking with Lotte Hotels & Resorts. In return, loyalty members of Lotte Hotel Rewards will be eligible to receive preferential rates at participating MHR worldwide.

"This is a forward-looking move that strengthens our loyalty programme and offers our members more value, choices, and seamless recognition across a wider network," said Mr Kwek Eik Sheng, Executive Director of MHR. "By joining forces, we're building a stronger ecosystem that unlocks greater value, enhances benefits and fosters more meaningful engagement for travellers worldwide."

The Lotte and Maritim partnerships were led by Mr Saurabh Prakash, Interim Chief Operating Officer and Chief Commercial Officer, as part of Millennium Hotels and Resorts' strategic loyalty expansion initiative, designed to establish high-impact, cross-regional alliances across key global travel corridors.

"Maritim and Lotte are powerhouse brands in their regions, each commanding immense loyalty and a reputation for excellence," said Saurabh. "Partnering with such industry giants and combining their market leadership with MHR's global reach creates an unparalleled network."