Millennium Harbourview Xiamen has started to use live-streaming as a strategy to embrace online markets and take on diversified marketing channels to stay competitive in an already fierce hospitality market.

According to the hotel, many enterprises have started to use live- streaming through Douyin to increase guest flow traffic and sales production, as well as brand publicity improvement.
This is the first choice for entity enterprises to seek further development during the epidemic prevention and control period.

Douyin is the Chinese version of international social media platform TikTok, and the only version of the platform available to people living in China. It is one of China’s most popular social media platforms with a wealth of advertising opportunities for brands operating in a wide range of sectors.

Since launch of its first Douyin live streaming on 14 June 2022, the hotel reported an increase in Gross Merchandise Value (GMV) of RMB 220,000 and 2,000 followers on its Douyin social media account. A total of three live-streamings have been conducted to date.

Moving forward, the hotel plans to scale up its new media team and normalise the frequency of its live streaming while exploring more initiatives to leverage new business opportunities.

The 325-room luxury hotel is located in the heart of downtown Xiamen and near major tourist attractions such as Gulangyu Island, Nanputuo Temple, Botanical Garden, Xiamen Round Island Seaside Beach, and a minute’s walk to the famous shopping street, Zhongshan Road Pedestrian Street.