My Millennium, a global guest loyalty programme by Millennium Hotels and Resorts (MHR) has packed another punch by launching the Book Direct, Spin and Win innovative enhancement that gives members the chance to spin the My Millennium Winning Wheel for rewards like room upgrades, dining, breakfast, My Millennium Points and even a one-night stay.

A first-of-its-kind among hospitality loyalty programmes in the world, it provides instant gratification to My Millennium members at a click of button in a fun way. My Millennium members have doubled since 2019 and these rewards are a way to recognize their patronage to the brand.

“We want to make our booking process a hassle-free and seamless journey for our members, not only to get the best rates but also guaranteed rewards with a spin and win game! This is our way to say thank you to our My Millennium members. We truly appreciate their loyalty and support.” said Mr. Saurabh Prakash, MHR Group Senior Vice President, Commercial.

In 2022, My Millennium clinched a record of three award wins, including ‘Best Regional Loyalty Campaign (Gold)’ and ‘Best Loyalty Programme (Travel/Hospitality) (Silver)’ and ‘Best CRM Strategy (Silver)’ at the Marketing-Interactive’s annual Loyalty Engagement Awards.

Find out more about the loyalty programme here.