Since its preview on March 8, ultra-high-end development Boulevard 88 has sold 23 residential units (out of 25 released) at an average selling price of $3,590 per square foot (psf) at exclusive private viewings by developer CDL and its joint venture partners Hong Leong Holdings Limited and Lea Investments Pte Ltd. On 20 March, with less than two weeks of private previews, it had already sold 20 units to achieve sales value of over S$160 million. Another 10 units have been released for sale and viewings are by appointment only.

Prices start from S$4.4 million for a two-bedroom unit plus study, S$6 million for a three-bedroom, and S$9.6 million for a four-bedroom. The development offers four penthouses priced at S$30 million and S$32 million. Unit sizes range from 1,313 sq ft for a two-bedroom plus study to 6,049 sq ft for the largest penthouse.

Majority of the units sold were four-bedroom apartments which are more than S$10 million each and the rest comprised two-bedroom plus study and three-bedroom apartments. About 60% of the buyers are Singaporeans while the remaining are Singapore Permanent Residents, and foreigners mainly from Indonesia, China and the USA.

CDL Group General Manager, Mr Chia Ngiang Hong, said, “We are very encouraged by the positive response for Boulevard 88. For an ultra-luxury development, achieving a sales value of over S$160 million in less than two weeks of exclusive private previews is commendable in the current market. New freehold projects like Boulevard 88 are indeed are hard to come by. Being at the nexus of the Tanglin and Orchard Road sub-precincts, the project is poised to benefit from the plans to rejuvenate and transform Orchard Road. Moreover, Boulevard 88 has a stunning design by Moshe Safdie and offers unrivalled views of the surrounding and beyond.”

“Apart from Boulevard 88’s exceptional attributes, buyers are drawn to its attractive pricing. Furthermore, CDL’s recent high-end developments like Gramercy Park, New Futura and South Beach Residences have been very well received and reinforced our reputation for design, quality and execution. We are confident that Boulevard 88 will continue to attract savvy buyers looking for luxury living in the heart of town with good investment potential.”

The 154-unit development is the only brand new freehold residential project along Orchard Boulevard in prime district 10. Directly accessible through Orchard Boulevard and Cuscaden Road, Boulevard 88 is within walking distance of the Orchard Road shopping and entertainment belt, Orchard MRT station and future Orchard Boulevard MRT Station (on the Thomson-East Coast Line).