Millennium Hotels and Resorts (MHR) has announced the launch of its new My Millennium Guest Reward Programme. The new programme implements a single tier membership and offers new member privileges, allowing guests to redeem over a hundred rewards, ranging from room upgrades and hotel nights to shopping experiences with global brands such as Spotify, Apple and Marks & Spencer.
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Promising inclusivity, value, immediacy and access, the enhanced programme has new key features to reward loyal guests and encourage them to make the most out of Millennium hotels across the globe. The key features include:
- Member exclusive rates, better than through any other available channels
- Points double every 10 nights, equivalent of a free night for every 10 paid
- Celebration treats on birthdays and other special occasions
- Enhanced stay experience using My Points, immediately redeemable at point of booking, such as room upgrades, discounted amenities & services, as well as digital vouchers
- An exciting selection of new redeemable lifestyle rewards (i.e. shopping vouchers from Apple Store, Google Play, Amazon, and Marks & Spencer)
- Exclusive redeemable experiences with a wide range of partners (i.e. exclusive partnerships with Chelsea Football Club games, special access to Hudson Theatre in Broadway etc.)
MHR Chief Marketing Officer Mr Franck Kermarrec said, “These touches will enhance members' journeys not just within the hotel stay, but throughout their interaction with us. This will allow us to nurture and grow rewarding long-term relationships with our members. While change is exciting, our commitment to our members remains constant. We will always deliver the exceptional experiences and help to turn rewards into precious memories.”
“The new My Millennium Guest Reward Programme aims to satisfy our members' evolving travel needs and enhance their journey by introducing a simplified, single tier loyalty programme with more lifestyle rewards, in line with our aim to provide guests with new experiences at every opportunity. As part of this loyalty programme, we have designed the rewards to personalise and maximise members' travel experiences allowing them to choose benefits that are important to them,” he added.
Please click here to sign up or learn more about the My Millennium Guest Rewards Programme.
A dedicated e-concierge will also be able to assist on any enquiries from existing and new members at MyMillennium@millenniumhotels.com.
